Wednesday, November 27, 2019

Free Essays on Advertisement Fixations

Advertisement Fixations If you act now! Only for a limited time offer! If you purchase within the next 30 minutes we will throw in a free special gift! Do people get tired of advertisements that seem to run our lives? We as a society, are very materialistic. What ever the new fashion fad is we as a culture must have it in our possession quickly. Popular products are the reasons why consumer demand is so high. Our access money is spent on entertainment and the companies are there consistently trying to get as much money out of the consumer as they can. Corperations continue to pump ideas into consumers heads as if the buyer needs what the big companies are advertising. As consumers all people have necessities. When looking at the shelf what makes you pick the name brand instead of the off brand or vice versa, what makes you pick the off brand and not the name brand. Is price really the issue, or is it a matter of the quality? I think what brand has put forth the most effort through advertising to have th ere name out there, is the product that will be remembered when it comes to making a choice. Have you every been curious about how consumers are involved with advertising? I am addressing consumers and customers of all ages. My purpose is to tell how demographics are targeted and involved with advertising. Advertising is a process done through media giants, untruthful advertisement, and product appeal. Through advertising, secrets are held from consumers and still kwowing this we allow ads to appeal to our senses. This is done by the big companies and media giants. Pettaway 2 Media Giants are the real life monopolies of our society. They seem to own almost everything, even the companies that people would not even think of. If they do not own the company they have a partnership with that company in someway. In order to make their product appealing companies conduct interviews of people who they think are imagina... Free Essays on Advertisement Fixations Free Essays on Advertisement Fixations Advertisement Fixations If you act now! Only for a limited time offer! If you purchase within the next 30 minutes we will throw in a free special gift! Do people get tired of advertisements that seem to run our lives? We as a society, are very materialistic. What ever the new fashion fad is we as a culture must have it in our possession quickly. Popular products are the reasons why consumer demand is so high. Our access money is spent on entertainment and the companies are there consistently trying to get as much money out of the consumer as they can. Corperations continue to pump ideas into consumers heads as if the buyer needs what the big companies are advertising. As consumers all people have necessities. When looking at the shelf what makes you pick the name brand instead of the off brand or vice versa, what makes you pick the off brand and not the name brand. Is price really the issue, or is it a matter of the quality? I think what brand has put forth the most effort through advertising to have t here name out there, is the product that will be remembered when it comes to making a choice. Have you every been curious about how consumers are involved with advertising? I am addressing consumers and customers of all ages. My purpose is to tell how demographics are targeted and involved with advertising. Advertising is a process done through media giants, untruthful advertisement, and product appeal. Through advertising, secrets are held from consumers and still kwowing this we allow ads to appeal to our senses. This is done by the big companies and media giants. Pettaway 2 Media Giants are the real life monopolies of our society. They seem to own almost everything, even the companies that people would not even think of. If they do not own the company they have a partnership with that company in someway. In order to make their product appealing companies conduct interviews of people who they think are imagina...

Saturday, November 23, 2019

History of the 1948 Olympic Games in London

History of the 1948 Olympic Games in London Since the Olympic Games had not been held in either 1940 or 1944 because of World War II, there was much debate as to whether or not to hold the 1948 Olympic Games at all. Ultimately, the 1948 Olympic Games (also known as the XIV Olympiad) were held, with a few post-war modifications, from July 28 to August 14, 1948. These Austerity Games turned out to be very popular and a great success.   Fast Facts Official Who Opened the Games:  British King George VIPerson Who Lit the Olympic Flame:  British runner  John MarkNumber of Athletes:  4,104 (390 women, 3,714 men)Number of Countries:  59 countriesNumber of Events:  136 Post-War Modifications When it was announced that  the Olympic Games would be resumed, many debated whether it was wise to have a festival when many European countries were in ruins and the people near starvation. To limit the United Kingdoms responsibility to feed all the athletes, it was agreed that the participants would bring their own food. Surplus food was donated to British hospitals. No new facilities were built for these Games, but the Wembley Stadium had survived the war and proved adequate. No Olympic Village was erected; the male athletes were housed at an army camp in Uxbridge and the women housed at Southlands College in dormitories. Missing Countries Germany and Japan, the aggressors of World War II, were not invited to participate. The Soviet Union, although invited, also did not attend. Two New Items The 1948 Olympics saw the introduction of blocks, which are used to help start runners in sprint races. Also new was the very first, Olympic, indoor pool Empire Pool. Amazing Stories Badmouthed because of her older age (she was 30) and because she was a mother (of two young children), Dutch sprinter Fanny Blankers-Koen was determined to win a gold medal. She had participated in the 1936 Olympics, but the cancellation of the 1940 and 1944 Olympics meant that she had to wait 12 more years to get another shot at winning.  Blankers-Koen, often called the Flying Housewife or the Flying Dutchman, showed them all when she took home  four  gold medals, the first woman to do so. On the other side of the age-spectrum was 17-year-old Bob Mathias. When his high school coach had suggested he try out for the Olympics in the decathlon, Mathias didnt even know what that event was. Four months after starting training for it, Mathias won gold at the 1948 Olympics, becoming the youngest person to win a mens athletics event. (As of 2015, Mathias still holds that title.) One Major Snafu There was one major snafu at the Games. Though the United States had won the 400-meter relay by a full 18 feet, a judge ruled that one of the U.S. team members had passed the baton outside of the passing zone. Thus, the U.S. team was disqualified. The medals were handed out, the national anthems were played. The United States officially protested the ruling and after careful review of the films and photographs taken of the baton pass, the judges decided that the pass had been completely legal; thus the United States team was the real winner. The British team had to give up their gold medals and received silver medals (which had been given up by the Italian team). The Italian team then received the bronze medals which had been given up by the Hungarian team.

Thursday, November 21, 2019

Theology Essay Example | Topics and Well Written Essays - 500 words

Theology - Essay Example By nature, man is a religious being. His belief systems, and his concept of his Maker, make up a very core part of his personality. Religious activities, such as going to church, are the norm in every society. Non-believers constitute a miniscule minority in the world. Culture, social activities and even politics, are all based on religion. In this context, religious studies serve as an essential tool to the understanding of ourselves and of the society in which we live. It is no longer possible to live in a ‘religious vacuum,’ solely consisting of the knowledge of one’s own religion. The magic of technology has shrunk the world, and borders are increasingly becoming mere geographical features. The free movement of people has brought all religions together in close proximity. For example, practices such as transcendental meditation and yoga, which were previously considered to be a part of religion, are now a part of the culture of healthy living. When I consider my choice of a liberal education, I realize that the main attraction is the opportunity to gain a holistic education, which will help me develop a well-rounded personality.

Tuesday, November 19, 2019

Memo about organizational change Assignment Example | Topics and Well Written Essays - 1500 words

Memo about organizational change - Assignment Example Therefore, mangers should have to the ability to manage change in the organization. Change is a strategy for success and enhancing the performance of the organization. This essay proposes a specific organizational change, as well as, the reason for the change in the organization. Blackberry Limited, which was formerly known as Research in Motion Limited, is a company in question that I will propose an organization change (Rothwell & Roland, 24). The company is based in Canada and deals with telecommunication and wireless equipment, as well as, the provider of a secure high and reliable software for Mobile Device Management and industrial application. The company is commonly known for the development of blackberry brand of tablets and smartphones. The company should change their organizational strategy by reducing the workforce that was meant to save the organizations money that they do not have as another phone company’s such as Apple and Samsung have dominated the market. The reason for organizational change in Blackberry limited has been associated with the financial struggle they have gone through that has been; as a result, competition. The value of the proposed change is that it will help the organization in getting back where it was before its competitors entered into the market. This is because there has been an increase in the number of phone companies globally that are making smartphones that have the same features as those found in blackberry. Blackberry decided to lay off their employees as they could not raise enough money to cater for their salaries. However, in a memo released by CEO John Chen he indicated that the company had completed its workforce reductions that have been on for three years. For that reason, the company was willing to hire only if the market did not get worse. The workforce reduction

Sunday, November 17, 2019

Internet Marketing Essay Example for Free

Internet Marketing Essay This is perhaps the biggest threat gained from the internet as standardised products have become easier to compare throughout online intermediaries like kelkoo(Chaffney 2006) However business have to view it as an opportunity rather than a threat. (Chaffney 2006)states the bargaining power of its suppliers is reduced since there is a wider choice and increased commoditisation due to e-procurement and e-marketplace. Companies can demand that supplier uses â€Å"Internet use of electronic data interchange†(Strauss et al 2006), in order to increase supply chain sufficiency and reduce costs. Substitution is on the increase since digital products can be introduced faster making it a steady threat as consumers have broader choices online. The replacing of online channels mean existing services are now on the net, I. e. online banking. The barriers to entry have declined, enabling new competitors that have previously required a high street presence to trade online, along with foreign competitors. All these factors must be monitored to avoid deterioration of market share. The microenvironment is defined as â€Å"all stakeholder, organizations, and forces external to the organisation†(Strauss,2006) . Social Factors are one of the key trends effecting businesses, to date a vast majority of the population obtain access to the internet, however firms need to take into account when forecasting future demands that groups do not wish to have access and the shortage of demand for online services. Moreover firms need to think how to avoid social exclusion (Chaffney 2006) defined as social exclusion as part of society that is excluded from the facilities available to the remainder and so becomes isolated (Strauss, 2006) Digital inequality matters due to those without access and skills are loosing out on the benefits of the digital world and research shows a clear correlation between social and digital exclusion.

Thursday, November 14, 2019

Edward Jenner :: essays research papers

Edward Jenner â€Å"Now James, I need you to try to stay completely still. It may hurt your arm a bit when I make the cuts. It won’t take too terribly long, and if you pay close attention it will be done before you know it. Nurse, please hold his arm out towards me. Please be sure that he doesn’t move his arm, I don’t want there to be any accidents.† â€Å"Those were the last words I heard until the first tests were over. I was in the office of one of the most amazing men I have ever known. His name is Edward Jenner; and I was one of his test subjects in finding a cure for smallpox. Smallpox is a disease that most people who contract it call one of the most painful and frightening experiences of their lives.† â€Å"My name is James Philliphs, the first person given the smallpox vaccine; and the one who helped Edward Jenner prove that it actually works. At the first appointment I stepped into Jenner’s office, he told me about the test procedure, and the called for an assistant to help him run the test. He then asked me to sit down a chair and relax, then asked me to stay patient and stay still as he made two small cuts in my arm. Well, he made the cuts; and they didn’t hurt at all. Now Jenner told me he would be introducing a lesser-known disease called â€Å"cowpox† to the cuts. Cowpox was believed by some to be the only safe way to effectively develop immunities to smallpox. Jenner himself said that when someone had overcome cowpox; they had also become immune to smallpox.† â€Å"A little less than fifty or so days after the first day of testing, was called back to Edward Jenner’s office for my second appointment. We followed basically the same procedure as the first time. Although this time he introduced the cuts to smallpox. The strangest thing happened, we waited and waited. But like Jenner predicted, it had no effect on me at all.† Everyone who heard the news of Jenner’s discovery was amazed. He had successfully come up with the first safe cure for naturally occurring smallpox. Before Jenner’s acclaimed â€Å"Vaccination†, the only way to become immune to smallpox was to get infected by it, and then hopefully survive it. A woman named Mary Wortley introduced this method in 1718, 78 years before Jenner’s solution.

Tuesday, November 12, 2019

Supply Increases Price

Homework Week 23. What effect will each of the following have on the demand for small automobiles such as the Mini Cooper and Smart car?a. Small automobiles become more fashionable This will increase the demand in small automobilesb. The price of large automobiles rises (with the price of small autos remaining the same) The demand will increasec. Income declines and small autos are an inferior good. The demand will increased. Consumers anticipate that the price of small autos will greatly come down in the near future. The demand will decreasee. The price of gasoline substantially drops This statement is unclear. You can’t really tell if the demand for small automobiles will increase or decrease just because the gas prices drop substantially.6. What effect will each of the following have on the supply of auto tires?a. A technological advance in the methods of producing tires. Supply will increaseb. A decline in the number of firms in the tire industry. Supply will decreasec. An increase in the price of rubber used in the production of tires. Supply will decreased. The expectation that the equilibrium price of auto tires will be lower in the future than currently. Supply will increasee. A decline in the price of large tires used for semi-trucks and earth hauling rigs (with no change in the price of auto tires). Supply will increasef. The levying of a per-unit tax in each auto tire sold. Supply will increaseg. The granting of a 50-cent-per-unit subsidy for each auto tire produced. Supply will increase9. How will each of the following changes in demand and/or supply affect equilibrium price and equilibrium quantity in a competitive market; that is, do price and quantity rise, fall or remain unchanged, or are the answers indeterminate because they depend on the magnitudes of the shifts? Use supply and demand diagrams to verify your answers.a. Supply decreases and demand is constant Price goes up and quantity goes downb. Demand decreases and supply is constant Price goes down and quantity also goes downc. Supply increases and demand is constant Price goes down and quantity upd. Demand increases and supply increases Price is indeterminate and the quantity goes upe. Demand increases and supply is constant Price goes up and quantity upf. Supply increases and demand decreases Price goes down and the quantity is indeterminateg.Demand increases and supply decreases Price goes up and the quantity is indeterminateh. Demand decreases and supply decreases Price is indeterminate and the quantity goes down11. Critically evaluate: â€Å"In comparing the two equilibrium positions in figure 3. 7a, I see a larger amount is actually purchased at a higher price. This refutes the law of demand† The increase in demand from D1 to D2 increases both equilibrium price and equilibrium quantity. On the second equilibrium we can see that demand has increase causing buyers to buy more at higher prices than the first equilibrium.

Sunday, November 10, 2019

Organic vs. Industrial Food Essay

Have you ever been standing in the grocery store, undecided on whether there really is a difference between the standard store brand ribeye steak and the organic, grain fed, free range ribeye that costs twice as much? Ever had little devil on one shoulder telling you one thing, and the angel on the other convincing you the devil is wrong? Is cost the only thing holding you back from shelling out a few extra sheckles for the more expensive steak? Have you heard about the health benefits of eating organic? Then maybe it is time you learned about the true benefits of organic food. In doing so, it may just change your life and blow your mind. Eating industrial foods can cause a bevy of health issues today, such as exposure to toxins, as well as leading to diabetes and heart disease, and choosing to eat organic foods instead will help to resolve those issues. While organic foods are thought to be quite a bit more expensive than the standard, this is not always the case. One article quotes â€Å"Your local food markets will often have lower prices on organic food items than traditional grocery stores. (Lotich, 2010, para 1). You have to take into consideration that in this day and age, almost any meal that you eat has an organic alternative, or can be prepared by using all organic ingredients. In knowing this, you may actually find that there are a number of other ways that you may go about saving some money, while incorporating organic foods into your daily diet. One of those things you can do is make yourself aware of the various farms that are putting out organic foods. Most folks think that organic foods are all produced by small, family owned farms. As I very recently found out, some of the most successful organic farms are very large and on a global scale. Take Earthbound Farms for example. They are a very successful and very large farm, consisting of over 30,000 acres. Their website states â€Å"We’ve been farming for more than 25 years now, and we’ve become the country’s largest grower of organic produce, committed to being a catalyst for positive change in our kitchens and our environment (Earthbound Farm, 2012, para 4). Buying from this company not only promotes eating healthier, but also supports a company that is looking out for the environment as well. Not only are some of the most successful organic farms gigantic and global, but so are some of the enormous corporations that buy organic food (Whole Foods, Wal-Mart, Safeway and Kroger’s). That being said, if you can research and recognize some of these brands, what at first glance may seem like big-box packaging may indeed turn out to be a cost efficient and healthy organic alternative to what one may typically buy in stores today. Thus it turns out, eating organic may not be as expensive as we first thought. In conjunction with steps such as planning your meals ahead of time, organic food just may actually be cheaper overall than industrial foods in many instances. Planning meals ahead of time is a smart move. I recently read that â€Å"When you have a detailed shopping list and go to the store with a plan, you’re much less likely to splurge on extras or expensive instant meals. And when you have a firm plan in place, and the food has already been purchased, you won’t end up wasting money in the drive thru spending your money on overpriced fast food (James, 2008, para 2). This is an issue that I think most of us face from time to time. Being smart can help reduce these unnecessary costs. It is important for consumers to really research organic foods and the cost benefits of choosing to go that route. You can end up eating better, as well as saving money. The healthy benefits of eating organic are yet another good reason to choose an organic diet. Recent studies have shown that â€Å"The published literature lacks strong evidence that organic foods are significantly more nutritious than conventional foods. Consumption of organic foods may reduce exposure to pesticide residues and antibiotic-resistant bacteria. † (Novella, 2012) That being said, the same studies do show that eating organic foods does reduce the reduce exposure to pesticide residues and antibiotic-resistant bacteria. The EPA states that â€Å"consumers are looking to organically grown and produced foods as a way to reduce exposure to synthetic pesticides (U. S. Environmental Protection Agency, 2012). That certainly is a reason to make the switch. Also, if you are planning meals as aforementioned, and buying ingredients for those meals fresh, as opposed to meal mixes and processed industrial foods, then you are also in control of the amounts of fats, sugars, and such that are in your meals. This is also a healthier option. Taking control of what you eat is important. I imagine most people want to control what they put in their bodies, and eating organic foods can help you do just that. Without eating organic foods, you can run the risk of leaving yourself open to all kinds of diseases and other health issues. All in all, the evidence seems mounting in favor of converting to a healthier lifestyle. Eating organic food seems like both a smart, and strong way to making the transition. It is easier than exercising, and in most cases, would probably provide a better feeling in the long run. â€Å"The American College of Sports Medicine advises adults to do moderately intense cardio exercise for 30 minutes a day, five days a week or do vigorously intense cardio for 20 minutes a day, three days a week to stay healthy (Kunz, 2011, para 2). Exercising is important as well, but if you are eating the wrong foods, all of your hard work may be for not. So think about making the switch to organic foods. Starting off small can lead to big changes for you and your loved ones. Bibliography Earthbound Farm. (2012, December 6). The Earthbound Story. p. 2012. James, B. (2008, November 20). Five Benefits of Planning Meal Menus for Your Household. Yahoo! Voices, p. 1. Kunz, M. (2011, October 19). Does Exercise Offset Unhealthy Eating? Exercise & Eating Healthy, p. 1. Lotich, B. (2010, December 28). 10 Easy Ways To Save Money On Organic Food. US News, p. 1. Novella, S. (2012, Sept. 05). No Health Benefits from Organic Food. Science-Based Medicine, p. 1. U. S. Environmental Protection Agency. (2012, December 6). Pesticides and Food. Pesticides: Health and Safety , p. 1.

Thursday, November 7, 2019

Pressures to Be Thin Essays

Pressures to Be Thin Essays Pressures to Be Thin Essay Pressures to Be Thin Essay Models represent what clothes should look like on women. With the occupation relying purely on looks, models are under a lot of pressure from agents and designers to have the perfect body image. In western society, this image means that they all have to be thin. It affects not only the models, but also the public who desire to look like them. To achieve this size 0 body image, women often develop eating disorders or turn to drugs. To stop this epidemic, designers need to stop hiring waif looking models and instead hire women who promote a healthier image. Although, it is not just the models who need to change. It is society’s obsession with being thin and people’s constant dissatisfaction with their body images that more importantly needs adjusting. Models define beauty in western society. They dictate what the latest dress or bikini should look like on a woman. The creation behind the occupation of a model is that they are supposed to act like a clothes hanger or a porcelain model in a shop window. Their aim is to show off the clothes, not for the woman to show off herself. Kate Moss proved this definition recently when she modelled as a mannequin in a store window to promote her new clothing line. Moss is one of the highest paid supermodels in the world. Our society sees her as beautiful, sexy, successful and powerful, unlike overweight people who are seen as lazy, useless and unpopular. Having ribs, collarbones, hipbones, shoulder blades and spines showing has now become normal and accepted on catwalks. With models meeting the definition of beauty with these characteristics, our definition needs to change. Beauty should not represent bones or people starving themselves. To achieve our society’s definition of beauty, models often develop eating disorders or turn to drugs to help them stay thin. This activity is not always hidden, with drugs and alcohol often found backstage at fashion shows. Designers and agents do not condemn this behaviour because it results in models staying thin. Janice Dickinson, the first American supermodel and now an agent says, â€Å"models are supposed to be thin. They are not supposed to eat. I’ve got 42 models in my agency and I’m trying to get them to lose weight. In fact, I wish they’d come down with some anorexia. I’m not kidding. I’m running into a bunch of fat-assed, lazy little bitches who on’t know how to do the stairs or get their butts into the gym† (Dickinson, 2007). This statement may shock some, but most in the fashion world actually agree with her. Many designers and agents have the same opinion, which is why the models are still under the continuous pressure to be thin. It is not just the models who develop eating disorders, it is also women who aspire to look like them. When teenage rs see models taking drugs instead of eating, it gives them a solution of how to loose weight. A study by the Office of National Drug Control (2007) explains that 71. % of grade eleven students use drugs occasionally. Some of these students also have eating disorder, with 43% of 16-20 year olds diagnosed (General Eating Disorder Statistics, 2005). Even though students are taught about the affects of drugs and dieting at school, this information is over ridden when they see their favourite models doing it. It makes drugs and diets more common and normal. Our society no longer sees a problem with teenagers dieting, encouraging it to stop obesity. Although for many, depression with not having a models figure can lead to unhealthy diets and eating disorders. Unlike average women, often models have fast metabolisms and start dieting so young, that they skip puberty and do not develop properly. Gemma Ward, who is 19, is an example of this. She has a tiny frame, small bust and a figure of someone in their early teens. For a woman with a naturally large frame and slow metabolism, it is very difficult to achieve the appearance of a model. Extensive dieting is needed, which can often lead to eating disorders when weight loss is not happening fast enough. This leads to the question, is all dieting controlled? A diet is defined by Funk Wagnalls Standard Dictionary as â€Å"a regulated course of eating and drinking† (1976, p. 356). While an eating disorder is defined by them as â€Å"loss of appetite resulting in excessive weight loss† (p. 165). An eating disorder can be regulating how much one is eating, say only one meal a day. In this instance, an eating disorder can be hidden as a diet. A tactic used by not only average women, but also models. Websites encouraging people to loose weight is another tactic used to achieve a models body. These websites are mainly forums or active email discussion ists, where images of thin models are posted as an inspiration to keep on dieting. Disturbing thoughts are emailed on these sites such as â€Å"I was recovering but I really want to be thin again, thanks for the boost all the models out there the feeling you get when you see the weight drop and you see bones is like nothing else on earth† (Roslyakova, 2007). This shows how ea sily girls have become warped by the media, endlessly assaulted by images of women who are unnaturally thin. The fashion world is becoming out of control, putting clones of girls on catwalks and in magazines. A trap is being set for generations to come, who will have endless pressures to be thin. Society’s obsession with weight and being thin is slowly being noticed and needs adjusting. With most fashion models thinner than 98% of American women, (Smolak, 1996) society is looking for someone to blame. Designers and agents are the most obvious suspects. They encourage plastic surgery and dieting in order to make more profits. A report by the British Medical Association says that â€Å"models commonly have body fat levels as low as 10%, the average for a healthy woman is 22% to 26%† (‘Models link to teenage anorexia,’ 2000). Designers and agents ignore these results and do not understand that woman with such low fat levels are risking their lives. In 2006, a Uruguay model fell to her death as she left a runway. It is thought that she had a â€Å"diet of lettuce leaves and Diet Coke† (Nussbaum, 2007). Did the designers notice how unhealthy this girl was when they hired her? All they noticed was how their clothes looked like on her. Models are not to blame for this behaviour, it is the designers who are responsible. They are the ones pressuring these girls to be a certain image. If designers asked for heavier models, the girls would put on weight in order to stay hired. This would then take some of the pressure of models to be so thin and allow them to have a healthy lifestyle, while still having a successful career. The public watch fashion shows and they buy clothes that have appeared in magazines and advertisements. When seeing a waif looking model, they no that their weight is unhealthy. Most people understand that these women must be on diets for their entire careers. They agree with the views from doctors and nutritionists that models should â€Å"present a healthy image with at least n 18% Body Mass Index† (Guerra, 2006) in order to stay on catwalks. Although, people keep on buying the clothes they see modelled, not realising that by doing this, they are actually continuing the profits of designers who use anorexic girls to model their clothes. This means that the public are actually encouraging designers to continue. If people stop buying thes e clothes, the designers will be forced to change their models. Models body images have always been an issue in society. They are seen as too thin and are blamed for the high level of eating disorders among young girls. Pressure is put on them by designers and agents to be size 0 and their lives are threatened because of it. Although at times, the issue is not about the models, designers and agents. It is about societies discomfort when exposed to our obsessions with being thin. Designer’s clothes are sold because of how good they look on models. Models are not the only ones who need to change, it is society’s views of perfection and weight. Healthier models need to be hired to promote healthier body images, not just for young girls, but also for aspiring models.

Tuesday, November 5, 2019

Low Book Sales 11 Methods to Give Your Book a Boost Sell More

Low Book Sales 11 Methods to Give Your Book a Boost Sell More Low Book Sales: 11 Methods to Give Your Book a Boost Sell More You wrote a book for a few reasons†¦To fulfill a need in your life and also likely to make some passive income.Both of which are great reasons to write a book but what if only one outcome is coming to fruition and in fact, you’re not making much- if anything- off the hard work you put into your book?It can be really frustrating but we can help. After all, that’s part of what we do here at Self-Publishing School.Low Book SalesMany self-published authors who are doing this on their own may see an encouraging spike in sales early on in their publishing journey.After their launch, however, they check their stats, only to be let down by the low book sales they see. What happened to this vision of an author who actually made a living from their books?While it’s challenging, making a full-time income from your books is possible. You just have to have the right system in place. Our very own coach here at Self-Publishing School, Lise Cartwright, has been able to grow her passive income to over $4,000 per month in sales.And we want to teach you how to do the same.Nobody likes low book sales. If you did, you’d never publish a book in the first place but instead, just hoard your books for yourself to read.But it’s not always just about the money, either. More book sales means that more people are reading your book and changing their lives as a result.Since sharing your book’s deep purpose is linked to book sales, it’s only reasonable to want to learn how to sell more books.Plus, we all like to be paid fairly for the work we put into our books, right?NOTE: We cover everything in this blog post and much more about how to build a platform and maintain consistent book sales in our Sell More Books Program. Learn more about it hereHow to Sell More BooksSo you did it. You went through the arduous process of self-publishing and now you’re left with more questions than when you started.Since your focus was on actually pub lishing your book, you may have overlooked the very important step of making sure it actually sells.Here at Self-Publishing School, we know what it takes to self-publish and maintain your book sales.Just take a look at this student’s results with our methods. Jed Jurchenko committed, and made it happen, so much so that he’s now one of our very own coaches, so he can teach new students how to implement these techniques in the same way he did.Here’s how you can get rid of your low book sales and actually sell more books. #1 Realize the marketing doesn’t stop once you hit â€Å"publish†The best thing for you to do is realize that just because you’ve published, it doesn’t mean the work is done.In order to maintain steady, continuous book sales, you have to set up a foundation in which you can grow from. This often means marketing regularly in order to keep your book in the limelight.For example, the more you market your book, the more vi sitors you’ll get on your book’s page.Why is this important?Because the Amazon algorithm uses other user’s information to make sure your book pops up in the â€Å"Customers who bought this item also bought†¦Ã¢â‚¬  section, as seen in the example below.The more people visit your book’s page, the more information Amazon gathers about those users, and this helps your book land in that spot, which increases sales.#2 Adjust your book description on AmazonThe description you put on Amazon is much like a short sales letter.Why should someone buy your book? What’s in it for them? If they’re going to be paying you money, they often want to ensure they’re getting their money’s worth.Is your Amazon book description written in a captivating way?This is an example of a strong, powerful book description that helps pull in thousands of dollars in sales per month.Here are a few HTLM tips to ensure your book description on Amazon is hel ping increase your book sales:br Create line breaksem Emphasize the enclosed text in italicsfont Determines the appearance of the text within these bracketsh1 to h6 Determines the size of the text (h1 is the largest)hr This creates a horizontal line used to divide sectionsli is used to create lists (it stands for list item)ol creates a numbered liststrong created bolded textu underlines enclosed textIf you need more help, we have an entire blog post all about this topic, you can read right here.#3 Get more reviewsReviews are so important for book sales. Not only do they help readers discover if the book is a good fit for them, but Amazon relies on book reviews heavily in order to determine where to rank your book.The way the algorithm works is to reward authors who are getting consistent, high rating reviews. Meaning, if your book got 50 4 or 5 star reviews during launch and nothing since, it might fall in the rankings compared to a book that has fewer reviews, but had received the m on a consistent basis.The reason for this is because Amazon wants to promote books that are consistently getting sales and are pleasing the people actually buying them.So it’s your job to get out there and increase your reviews!Here are a few ways you can work to get more reviews (and we have a whole blog post about this here if you want to head over and read that):Add a section about reviewing the book within your bookHost giveaways with a review as one of the criteria to enterRemind people to write a review if they reach out about your bookIn order to increase your book sales, getting more reviews is essential. Don’t underestimate the power of a book review.#4 Create adsIf you’re willing to invest in your book, creating ads on Amazon and even BookBubs is a great way to increase your sales.Make sure you’re not putting more in than what you’re making. In order to ensure you’re using the ads to the best of your abilities, check out this po st about how to create unique Amazon ads to help your book stand out against the rest.#5 Host a relaunchA great way to help your book gain momentum again is to host a relaunch. This could be just a fun event where you get another launch team together to promote your book, or you could also put out a hardcover copy and host a launch for it.As of right now, Amazon does not allow printing of hardcover books, but you can use other sources like IngramSpark for your hardcover.This will bring new attention to your book and when you have more than one version (paperback, hardback, and kindle), you’re seen as more of an authority, which can skyrocket your sales.#6 Reassess your keywords on AmazonAuthors need to start treating Amazon like a search engine, because that’s what it is. But in its case, you’re searching for products and not just information, like you do in Google.Without hitting the right keywords, you can lose out on sales that should rightfully be yours, s imply because your book isnt’ showing up when someone looks for its contents.Take this, for example.If you search for the term â€Å"be happier† in the â€Å"books† category on Amazon, a number of results pop up.We go into even more details of this in our VIP Self-Publishing course, which you can check out right here.#7 Assess your categoriesThe categories you place your book in can make or break your chances of becoming an Amazon bestselling author!Do not make light of this.When you put in your information on Amazon, you’re able to select which categories your book belongs in. These are what’s shown in the example image below.We have a blog post covering this topic in much more detail than you can read right here, but we’ll give you the basics for getting approved for more categories:Use Amazon Keyword Selection. Place your categories in strategic places.Contact Amazon. These category placements are what will attract the right readers and help you become a bestseller remember that!#8 Upgrade your author bioYou want to make sure that people searching Amazon for the types of books you write can find you easily. And sometimes, that means optimizing your Amazon Author bio so others can do so.Take this example of Joanna Penn’s author bio.As you can see, she has a few keywords right away in her biography, which can help those searching for authors who cover the same material she does.Not only that, but she also posts â€Å"author updates† to keep her bio fresh. This shows others that she’s active, which can motivate them to purchase from her, since they know she’s frequently available.#9 Get book endorsementsBook endorsements are one of the best ways you can place yourself as more of an authority in your field. When others see that your book has an endorsement by someone they deem as highly credible, it can prompt them to purchase from you.The reason for this is because they already trust the person who is endorsing you.Since they may not have heard of you before, they might feel less inclined to purchase from you.But having a book endorsement from someone they trust will help calm their qualms so they purchase.Take this example of a book endorsement by one of our students, Cloris Kylie, and her book Beyond Influencer Marketing.#10 Land interviewsInterviews are a powerful way to get your name out and show people just how much you know about the topic you’ve discussed.Whether this is an in-person interview, like one of our youngest students, Emma Sumner as she discusses her book, The Fairies of Waterfall Island: The Search for the Missing Crystal, or an interview on a podcast, you can only benefit from allowing others to ask you questions about your book. Because you’re leveraging someone else’s audience, you can increase your book sales from those who may not have been able to find you or your book through other means.#11 Be consistentOverall, the best thing you can do for you and your low book sales is to be consistent with your methods of marketing.As scary as the term â€Å"marketing† can be, there are many ways you can up your exposure in order to increase your book sales.Our most successful students are those who put in the work and remain consistent in their efforts to sell more books.What’s to do NextAre you ready to increase your low book sales and turn your passion into consistent passive income?Were ready for you!

Sunday, November 3, 2019

Does the implementation of the PI program improve the performance of Research Paper

Does the implementation of the PI program improve the performance of Reseda High school students - Research Paper Example te the research such as the curriculum of the schools that are chosen in the research and the control variables which are issues that can be controlled by the researcher such as the program improvement and types of students who are sampled during the research. The variables play a large role in the research and thus it should be noted that the researcher should do their best not to influence them in a way that the end results are affected (Lopez, 2008). The study of whether implementation of the PI program will help improve the performance of public schools is an issue that needs to be determined clearly in order for the government to decide on if they should introduce the program to more schools or if the designers need to go back to rethink in a bid to work out the kinks if any before spreading to other schools in the country (Kate, 2010). 2. Research Design and its Justification The research design that is used in this study is also another important issue that needs to be determi ned in order to ensure that accurate results are achieved at the end of the research. The research design refers to the method that the researcher chooses to carry out his study in terms of attaining the answer to the question that has been posed. The method chosen has to be applicable to the particular study and should suit the environment in which it is used. This implies that the method undertaken should not be forced into action but should fit seamlessly into the activities that are involved which include the collection of the data required and its analysis in the final stage of the study to determine the results. Choosing the wrong research design may add unneeded complications for the researcher during the study and in the worst case scenario even result in inaccurate results... Does the implementation of the PI program improve the performance of Reseda High school students? The performance of public schools has become a reason for concern as the results of children who attend these schools have shown little advancement over the years. There are a number of reasons that have been given for this trend with the most popular being the transfer of the brighter children in the public school systems to private institutions once their high IQ is discovered. The method chosen has to be applicable to the particular study and should suit the environment in which it is used. This implies that the method undertaken should not be forced into action but should fit seamlessly into the activities that are involved which include the collection of the data required and its analysis in the final stage of the study to determine the results. Choosing the wrong research design may add unneeded complications for the researcher during the study and in the worst case scenario even result in inaccurate results. There are a number of advantages that the use of Quasi-Experimental Designs brings to the table of the study; some of these include factors such as they are easier to put up than true experimental designs which simplify the procedure for the researcher. These designs also reduce the risks to external validations as they are held in natural environments, which also allows for generalizations on certain topics to be made about the population that is being studied.

Friday, November 1, 2019

Comments on 2 posts Essay Example | Topics and Well Written Essays - 250 words

Comments on 2 posts - Essay Example No doubt, it was the American talent for innovation that assured its victory. The US panache for innovation extended from the big technological fundamentals to the small things. While the American scientists scored the heights of innovation by coming out with RADAR and the Nuclear Bomb, just in time, in the Midwest, the American children picked milkweed pods, which were used to stuff life jackets. 2 The most important factor that led to the demise of Hitler on the Eastern Front was his gross underestimation of the Soviet grit and the Russian winter.3 While the Germans made rapid advances in the beginning, come the Russian winter, and they were bogged in the snow ridden and mercilessly hostile Russian landscape. In the mean time, the Russians stretched themselves to the edge, to rearm, recruit and upgrade their defense, irrespective of the enormous losses they suffered. The allied pressure in the West and the Soviet perseverance on the Eastern Front eventually decimated and demoralized the Nazi